• Chapter 1







    Welcome to the library

    A quiet place to help your brand explode, a creative communication resource centre. The Library was established to offer clients an alternative to traditional agencies. We offer a place to think, create and effectively execute the right communication strategies for your business.

    At The Library, we believe in the fundamental power of ideas. Ideas are what differentiate your brand from the competition and at the heart of every great idea is a carefully formulated brand strategy. No matter what you’re selling, we will always begin at the brand. Everything flows... imagined concepts suddenly become tangible, exploding in colour, noise, movement. The Brand will be sensed, it will make sense.

    Our business model ensures that you get world class talent working on your business issues at a fraction of the traditional cost. We’ll happily lend our minds, brains, maybe a little brawn if required, to all your communication, advertising, design and digital needs.

    Chapter 2

    Quiet Please

    {we're thinking}

    That’s how we operate. Politely with honesty, integrity and creativity. Just add an insatiable passion for success and some loud music and you’ll get the picture. These values are what we bring to the table - every day. No client, supplier or partner should accept anything less.

    Chapter 3

    How We Work

    We’ll never kid ourselves that we’re experts in every field. One of the core platforms of our business model is our readiness to utilise the best possible people to carry out a job when the need arises. We are only prepared to deal with professionals like ourselves, with a substantial and enviable track record of success in their specialist field.

    Chapter 4

    Our Positioning

    After years inside big agencies covering virtually all communication disciplines, we know what pains clients. Bloated estimates, missed deadlines, layers of junior bag carriers and uninspiring work.

    We strive to remove the traumas and deliver intelligent solutions by working directly with our clients no matter how large or small. Using our internal capabilities and our strategic business relationships, we’re able to carefully position your Brand, while keeping cost efficiencies at the fore.

    Chapter 5

    The Librarians

    Andrew Lethlean

    Andrew began his advertising and communications career over 20 years ago with Y&R Mattingly in Melbourne working nationally on retail giant Myer. His experience ranges from managing Telstra MobileNet’s marketing communications at DDB Melbourne, to heading up client service at Publicis Mojo Brisbane before doing a six year stint with Bates (WPP) in Asia. This included two years in the position of Regional General Manager on the HSBC business out of Hong Kong and a three year posting as Managing Director for the Bates group of companies in Vietnam.

    During the last two and a half years Andrew has been Director of Client Service at Clemenger BBDO in Brisbane. At Clemenger he played a vital role in growing the business through his focus on strategic and creative idea generation for truly integrated communication – on and off line.

    Andrew's "through the line" strategy development experience includes great Australian brands such as Myer, Telstra, Suncorp, QR, Australia Post, Tabcorp, Flight Centre and BoQ  along with international icons including Heineken, Nokia, Coke, Nestle, HSBC, BMW, Volvo, Accor and Miele.

    Andrew has a Bachelor Degree in Business (Marketing) from Monash University Melbourne.



    Grant Johnston

    Grant is a highly accomplished and awarded art director with over 20 years experience.

    Before entering the Library, Grant was Creative Director of Clemenger Brisbane and worked across all the Agencies Brands. With a knowledge and understanding of what it takes to keep an idea on strategy, he has executed great creative ideas that get results.

    Awarded locally & Internationally his accolades include a Silver Pencil at 'One Show', 3 Merits at 'One Show', Silver at New York Festivals. Finalist at CLIO awards.  Finalists at 'AWARD'. Published in 'Archive', 'Shots', 'Graphis Advertising' and over 40 Brisbane Art Director awards.

    Clients Grant has worked with include Tourism Queensland, Bank of Queensland, Flight Centre, Griffith University, Qld Art Gallery, Gallery of Modern Art, Qld Rail, Energex, Ergon, Australia Post, Peppers, Mantra Hotels & Resorts, Sea World, Movie World, Volvo, Parmalat (Rush, Breaka, Ice Break), Telstra, Austar, Subway, Juniper, Mincom, Colorado Group (Mathers, Williams, Lynx, Portland), Gandel (Myer Centre, Indooroopilly), Nissan and The Coffee Club.

     

    Victor Wroblewski

    Victor has worked for some of the world's leading advertising and media agencies, managing accounts at an Australian, Asia- Pacific and Global level.

    Prior to joining The Library, Victor was Melbourne Head of Quantium Media after spending over 11 years working for the Global Media Agency, Mindshare. At Mindshare, he held a number of senior positions, including that of Global Managing Partner on Motorola. As part of his remit on Motorola, Victor was responsible for managing the Telecommunication giant's US $300m+ Communications account and driving strategies across Europe, Asia-Pacific, LATAM, Africa and the Middle East. Victor also managed the Asia-Pacific Communications for Kraft and Mattel and set up and ran MConsult, Mindshare’s business consulting division. At MConsult, Victor provided consulting services to a wide variety of companies including Ninemsn, Pacific Magazines, Mentholatum Pharmaceuticals and Coles Myer.

    Before joining Mindshare, Victor was the Brisbane Media Director of MojoPartners and General Manager of Optimedia Brisbane. Key client responsibilities included Queensland Tourism, Conrad Treasury Casino and SUNCORP – Banking, Investment and Insurance.

     

    Library Assistants

    When you visit The Library you will have access to an amazing array of resources. Our "Library Assistants" are a collection of some of the worlds best and brightest communications talent.

    With experience from London to Longreach (and just about every country in between) and category expertise spanning FMCG, Fashion, Health Care, Finance and more, our Library Assistants can help with the most diverse communication requirements. From mainstream Advertising to Entertainment Marketing and beyond.

    For clients, this simply means having access to the best possible solutions while only paying for what you need.  

     

    Chapter 6

    Brand Experience

    Chapter 7

    Catalogue of Work

    {A small sample of our work. Both creative & strategic.}

    Print

    Television

    Print

    Deep Heat
    Rush
    Flight Centre
    Gallery of Modern Art
    Spectrum Aquaculture
    Australia Post
    Cha Cha Char
    Tourism Queensland
    Ergon
    Ice Break
    Leukemia Foundation
    Nissan
    Adorne
    Colour Chiefs
    Dry Clean Only
    Griffith University
    Telstra
    Sashimi
    Rod Pampling iD

    Television

    NATURAL INSTINCT
    Home Grown

    DEEP HEAT
    Smell Victory

    BRISBANE AIRPORT CORPORATION
    Autopilot

    GRIFFITH UNIVERISTY
    Global Citizen

    ANDERSENS
    iDesign

    PIZZA CAPERS
    Value Ohhh

    GRIFFITH UNIVERISTY
    Portal

    ALPHA KERI
    Many Hands

    FLIGHT CENTRE
    One Step Ahead
    FLIGHT CENTRE
    Unbeatable
    GALLERY OF MODERN ART
    Warhol
    ERGON
    Powerlines
    ICE
    Spray On
    Missing the Sunshine
    BREAKA
    Cheers
    TOURISM QLD
    Say G'day
    BANK of Qld
    Teaser
    BANK of Qld
    Homeloans
    INTER DOMINION
    Born Again
    GALLERY OF MODERN ART
    Optimism
    BANK of Qld
    Visa Debit
    WILLIAMS
    Sale
    PEPPERS
    We're all about you
    SEAWORLD
    Below the Surface
    TELSTRA
    $1.49
    LYNX
    Back to School

    Chapter 8

    Talk to a Librarian




Contact Us